Elizabeth Racine

This email promotion was sent to veterinary practice owners and managers to increase sales of Orbax, a veterinary-exclusive antibiotic medication. I wrote the copy and tagline to emphasize the product's distinctive features, in accordance with the client's specifications. As a veterinarian, I was also able to add unique insight regarding the use of this product which helped direct the creative process.

This discussion of the common signs and symptoms of canine ear infections is currently the AKC's top-ranked article for SEO.

This article was published in the inaugural issue of the Veterinary Clinic Journal, a professional publication geared toward general practice veterinarians and veterinary practice managers. This is a more technical piece detailing the diagnosis and treatment of atopic dermatitis in canine and feline patients. The article begins on page 9 of the linked publication.

The Daily Wag! is a light-hearted but informative blog devoted to educating pet owners and dog walkers about canine health and behavior. This article was part of the Wag! summer series, focusing on common concerns for dogs throughout the season.

An article discussing strategic deworming in horses, geared toward the knowledgeable horse owner who wants the best care possible for their horses. This article was copywritten to promote the use of Farnam deworming products.

An informative article for a lay audience on a common medical condition in dogs, including its signs and symptoms, differential diagnoses, and prognosis.

An educational article discussing whether this hot topic in human health can impact our pets.

A blog article discussing the prevalence of feline obesity, its possible causes, and actionable items for pet owners to prevent and address obesity in their cats.

It is every pet owner’s worst nightmare: that sinking feeling as you watch your dog run off without you, ignoring your calls for him to come back. Losing a dog is a scary thing, but there are steps you can take to improve your chances of finding your dog as quickly as possible.
Your instinct may be to run after your dog screaming for him to come back – resist that urge! An anxious dog will be frightened by the commotion, and an outgoing dog may see it as part of the game. In both cases, you m...

Like aging humans, senior dogs are prone to developing arthritis, a painful inflammation of the joints. Arthritis is caused by the breakdown of cartilage, which is the body’s natural cushioning material for the joints. This breakdown of cartilage can occur due to repetitive stress, injury, poor conformation, or normal aging processes. As the joint damage progresses, it can cause stiffness, lameness, and difficulty getting up or using stairs. Arthritic dogs are often reluctant to move and may ...

Many pet owners adopt a dog in the hopes of having a companion to join them on their adventures. Dogs can be a great encouragement to help you get out of the house, exercise more, and improve your overall health and quality of life. However, just like any athlete, your dog needs appropriate training and preparation before he can become your fellow fitness junky. Before you strap on your favorite running shoes, make sure your dog is up to the challenge!
Is Your Dog Suited to Your Exercise Rout...